Concepts and Objectives (概念 與目標)

Written by Izel Parada

Reading the restaurant’s Facebook page, which incidentally was the only internet source which they had for their business promotion, my partner and I realized that it lacked important information to attract customers.

Having said that we took on the task of making a couple of questions to Phoebe, (Owner’s daughter) trying to understand the concept about the Short, Medium and Long Term of their business, with this information they can incorporate into their online pages and the client can be familiar with and also have a broader concept of the line of business.

Here are the questions:

1.)    When this restaurant does started operations?

Since February of 2013 the restaurant started operations, before the area was used to grow rice, fruits and vegetables, then with the purpose of building a restaurant with an ecological theme was carried out by the transformation process and turn it into an organic garden.

2.)    What was the purpose to open this restaurant?

We have a natural ecological environment, where customers can relax and recreation activities in a spacious environment. The distance from the city of Taizhong to the restaurant is short, you can drive a car or take a taxi, which would not delay too long in coming and of course also has a parking area.

3.) What are your short, medium and long term goals?

1.-Short -term operation is to operate in a rural landscape, with a special appreciation for the landscape, where you can feel the embrace of nature.

2.-Medium term: Allow clients to experience the process of growing fruits and vegetables and know the secret on how to produce plants, vegetables and fruits in nature.

3.-Long-term: Continuing to provide the customer with the knowledge of the Ecological Farm.

4.) What makes your menu special?

In the preparation of our dishes we like to keep the original flavor of each, so you use less oil and spices in the preparation of each meal, also all foods are completely natural, without any additives that may be harmful to health.

5.) What is the contribution you are making to your city and your customers?

1.-We offer a restaurant with a rural environment where they can carry out activities comforting, allowing both adults and children relax, going to a restaurant with a large natural area with plenty rich ecology.

2.-We like to leave the customer in the dining room by themselves , to allow them to absorb the original process of all food, so they can experience the processes carried out on farms.